2   Introduction to DDEX 09:15 – 10:00

• DDEX standards have been designed to be used to communicate data in the context of a wide range of business transactions right across the digital music value chain. This session will introduce attendees to how DDEX is set up and managed and how it creates its standards. There will also be an explanation of the various standards DDEX has published, what types of companies would normally exchange messages using these standards, and the nature of data communicated by each standard.

   Speaker: Niels Rump (DDEX Secretariat)

3   Introduction to ERN-3 and ERN 4.3 10:00 – 10:45

• In August DDEX published the latest version of the Electronic Release Notification Message Suite standard. This session will introduce the concepts that underpin the structure of the ERN standard, explain differences between ERN-4 to ERN-3 (which is still the most widely used version of the ERN standard) and showcase some of the specific benefits of ERN 4.3 which include:
  (a) Management of data about immersive audio;
  (b) Communication of information about the use of clips of sound recordings and videos in user creations;
  (c) Enhanced data about album visibility dates; and
  (d) Better structured data about classical music sound recordings and videos.

   Speaker: Niels Rump

4   ERN implementation experiences 11:15 – 12:15

• ERN-3 is almost globally implemented but no longer meets all the business requirements of a very significant proportion of ERN users. This is borne out by the fact that a number of companies have already started to implement ERN 4.3, or have already implemented earlier version of ERN 4. It is clear that more companies will be joining these as there is a gradual and substantial migration to ERN 4.3. During this session, members companies of DDEX will provide explanations of why migration to ERN 4.3 is important to them and provide early indications of any implementation challenges and how these were resolved.

   DDEX member speakers, to be announced

5   Implementation Q&A 12:15 – 12:45

• This session will provide an opportunity for attendees to ask questions of the speakers from session 4.

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6   MEAD and PIE 13:45 – 14:45

• The ERN standard communicates “core metadata” about musical works, sound recordings, music videos, releases and deals. This data enables a DSP to make available music to consumers. This is sometimes known as supply chain and/or rights management data. The use of music by consumers can, however, greatly increase by also providing to them “rich” metadata about those entities. This might include such information as the mood of a melody, the theme of the lyrics or historic chart information. DDEX’s Party Identification and Enrichment (PIE) and Media Enrichment And Description (MEAD) standards where specifically designed to communicate such rich data and are used to communicate rich metadata alongside the supply chain and rights management data communicated in ERN messages. This session will introduce PIE and MEAD and will provide real-world data about the benefit of providing rich metadata.

Speakers: Niels Rump and DDEX member speakers, to be announced

7   Introduction to the podcast white paper14:45 – 15:30

• Earlier this year DDEX issued its white paper on “Music in Podcasts” that aimed at starting a discussion amongst those operating in the music and podcast industry including how to enrich podcasts through the inclusion of music. This session will introduce the podcast white paper and discuss the options DDEX has identified to make the operational processes that support the licensing, use and reporting of music for podcasts more efficient. There will also be an explanation of how the white paper attempts to define how the use of music in podcasts can be made more attractive and (commercially) beneficial for both music rights holders as well as podcasters.

Speaker: Niels Rump

8   General discussion15:30 – 16:00

• This is an opportunity for attendees to discuss the white paper and other issues raised during the rest of the seminar.

All