DDEX Data Dictionary, 18-11-19

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Intro

Advertisement

A supporting term for the messages.

A Creation created as a public promotion of a Product or Service.

Relationships
Parents	Creation	An Output made, directly or indirectly, by human beings.
Children	AdvertisementVideo	A Video which promotes a product, service, idea, person or company, including promotional material for consumer products, services shown in theaters, infomercials or on digital signage.
	Infomercial	An Advertisement of long duration, typically five minutes or more. Infomercials include political and public service announcements.
	Trailer	An Advertisement for a Creation that is intended to become available in the future. A Trailer typically is a clip comprising individial scenes of the advertised Creation.

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