DDEX Data Dictionary , 2010-06-18

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RetailPrice

A Price at which a Product is offered to Consumers.

Relationships
Parents	Price	An Amount to be paid for goods or Services.
Children	ConsumerPriceGross	A Price paid by Consumers, including VAT (Value Added Tax).
	PriceConsumerPaidExcSalesTax	A Price paid by Consumers, excluding SalesTax.

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